Retail Sales Manager (Wine Jobs: Sales & Marketing)

Full Time

  Wing & Barrel Ranch (

  Sonoma, California


Wing & Barrel Ranch is a privately-owned sporting lifestyle club located on 1,000 acres in the heart of wine country in beautiful Sonoma, California about an hour from San Francisco.  With the vision of its founders to create “the most incomparable, hospitality driven private sporting club in America,” Wing & Barrel Ranch offers its members the best of the ultimate wine country lifestyle: a world-class clay course and upland bird hunting, fly-fishing, bocce, unparalleled culinary and wine offerings, summer concert series, member activities & programming, as well as unique travel opportunities exclusively for our members. We gather members who enjoy the finer things in life and whose interests draw us together in the ultimate outdoor sporting club, all in a family-friendly atmosphere. For more information, visit


Our retail shop features the highest quality outdoor lifestyle apparel to outfit members and their guests. This role includes upscale retail buying, visual merchandising, custom merchandise branding, planning trunk shows with partner brands, and more.  This role is often the first person that members encounter when they check-in at the club, providing a critical first impression to members and prospective members as they arrive at Wing & Barrel Ranch.  The Retail Manager reports to the General Manager and is responsible for the efficient operations of the sporting lifestyle retail shop. 


This is an exempt role and typical retail store hours are Wednesday through Sunday.  Working hours outside of this schedule may be required on occasion.


If you are a successful retail salesperson who is passionate about discovering new luxury brands in the sporting lifestyle world, this is a position for you!


Essential Duties:

  • Meets or exceeds sales goals while giving WBR members and guests a positive experience.
  • Develop metrics and report regularly on inventory health, turn and overall risk to channel revenue targets.
  • Analyze excess inventory; create and execute action plans to minimize inventory liability.
  • Responsible for the ordering, inventory and sale of ALL retail products, including but not limited to outdoor lifestyle apparel, ammunition, guns, and hunting accessories. 
  • Visual Merchandising to help optimize in store product displays, in order to generate sales.
  • Greets members as they arrive at the clubhouse.  Often, this is the first staff encounter when members arrive, so must be courteous and professional and welcoming.
  • Create interest by curating unique events and trunk shows in collaboration with the team. 
  • Assists Operations with helping members and guests get checked in and outfitted for their activities.
  • Analyzes, reports and discusses purchasing recommendations, arrangement of merchandise and sales trends with management to meet or exceed goals.
  • Checks in shipments and merchandise to WBR standards.
  • Serves as a base of knowledge of hunting and firearms, as well as general knowledge of other sporting goods items and merchandise.
  • Advises or assists with questions on gun products or sales.
  • Assists in calling NICS firearm background checks.
  • Sets up advertising in conjunction with our marketing team, signs, and merchandise to promote sales.
  • Creates, builds and manages relationships with vendors, distributors and sales representatives for in-store relationships as well as seeks relationships for additional trunk show vendors.
  • Prepares for and facilitates weekly sales meetings and monthly product knowledge training meetings.
  • Maintains orderly appearance of retail store and workspace as well surrounding areas.
  • Provides support for special events as needed.


Required Attributes:


  • Advanced level of knowledge using excel and software to manage data and inventory orders.
  • Exceptional sales and customer service skills and follow-up
  • Strong verbal and written communication skills
  • Creative, professional, friendly while promoting brand
  • Embody a strong sense of style with a nod to luxury country lifestyle and an enthusiastic attitude
  • Engages with members and staff effectively and productively
  • Team player disposition
  • Attention to detail and process
  • Excellent problem-solving skills
  • Ability to manage multiple projects simultaneously
  • Quickly learns about new products and trends



  • High School Diploma or GED
  • 5+ years in retail sales and customer service


Computer Skills 

  • Proficiency with Clubessential POS Software a plus
  • Microsoft Office (Word, Excel, PowerPoint and Outlook)






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