Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Benovia Winery

  Santa Rosa, California

We are looking for a dynamic Marketing Manager to join our growing team, where you’ll create, lead and execute our e-commerce, digital marketing, and DTC strategies. This is a fantastic opportunity to grow with our winery and learn all aspects of the business.

•  Develop and execute all digital marketing and sales campaigns.
•  Develop annual marketing plan, update quarterly, and report monthly digital marketing results to senior leadership.
•  Stay current with latest digital technology and trends.
•  Coordinate with brand partners and PR consultant.
•  Email & eCommerce data analytics using Google Analytics.
•  Design support for marketing activities (Adobe InDesign, Photoshop, Illustrator, and Premiere a plus).
•  CRM experience -- use of Commerce7, Emetry, VIP/KARMA and Mailchimp (Vintools and Zapier a plus).
•  User experience with POS software, USAePay or similar; reservations software, CellarPass, Open Table a plus.
•  Provide frontline support for Benovia website.
•  Proficient with Microsoft Office (Excel, Outlook, Word) as well as Office 365; accustomed to using PLANOLY, Hostsuite and Sprout Social a plus.
•  Strong familiarity with WordPress, Facebook Business Manager, Twitter, and Google Advertising Suite.
•  Develop marketing content, excellent writing skills, brand collateral, club newsletters, etc.
•  This position will also be responsible for assisting the Director of Club, Events and Operations as needed.
•  Other duties as assigned.

The ideal candidate must be outgoing and passionate about wine and display outstanding communication skills and attention to detail; excellent writing skills; bachelor’s degree and at least 3 to 5 years of winery marketing experience, or experience in a related industry; available to travel; deadline & results-oriented; strong background in social media and digital marketing; must have a valid CA driver’s license.

Requires the ability to regularly sit, stand, walk, talk and lift/carry up to 50 lbs. Must be able to work a flexible schedule that occasionally includes weekends, holidays and evenings. The physical demands listed are representative of those that must be met to successfully perform the essential functions of this job. E-winery solutions experience preferred. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Dependent on experience.

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