Tasting Room Manager (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Croma Vera Wines

  San Luis Obispo, California

Job Description

Croma Vera Wines is a tiny (but mighty) winery with an urban tasting room in San Luis Obispo's newest beverage district, Duncan Alley. We specialize in Spanish-inspired wines crafted from premium grapes grown on California's Central Coast. We are seeking an experienced, energetic, entrepreneurial, and hands-on Tasting Room Manager who is passionate about helping our tasting room grow and thrive.

The Ideal Candidate

- Has a hospitality heart with a friendly, engaging, and outgoing personality.
- Enjoys providing wine tastings, education, and conversing with guests at various levels in their wine journey.
- Is motivated and takes ownership of the tasting room’s success.
- Has a strong background in tasting room operations.
- Is willing to think creatively about modern urban tasting room experiences.
- Is detail-oriented with solid customer service and sales skills.
- Possesses excellent communication skills, including written, verbal, interpersonal, and leadership abilities.

Duties & Responsibilities

- Deliver seated wine tastings and education to guests.
- Oversee the day-to-day operations of the tasting room, ensuring a high standard of customer service.
- Create an engaging and educational experience for guests, sharing the brand story and wines of Croma Vera.
- Manage the tasting room and 1-2 part-time team members.
- Develop and implement creative programs to achieve sales goals.
- Maintain up-to-date tasting room menus and promotional materials.
- Build and maintain relationships with wine club members, assisting with retention activities.
- Manage inventory of wine and tasting room supplies.
- Plan and execute events, including member pick-ups and special events.
- Handle sales reporting and administrative tasks.
- Pack and ship orders.
- Manage the wine club and customer service.
- Participate in Entrepreneurial Operating System (EOS) management meetings.

Position Requirements

- Intermediate or better level of wine knowledge
- Full-time availability, including most weekends (Thu, Fri, Sat, Sun, Mon)
- Previous experience in tasting room operations is required
- Proficient with Google Docs
- Familiarity with any POS system
- Must be 21 years of age or older
- Ability to lift and move boxes up to 40 lbs.
- Responsible beverage service (RBS) certification
- Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks
- Ability to stand for 6-8 hours

Why Work at Croma Vera Wines?

Croma Vera Wines is a tiny (but mighty) winery on California's Central Coast that produces exceptional Spanish-style wines. We believe that great wine starts with great grapes and are dedicated to crafting wines that reflect the unique terroir of our region. Our urban tasting room in Duncan Alley offers a welcoming, friendly space for guests to explore our wines and learn about our story.

- We believe in a reasonable life/work balance and enjoy 40-hour work weeks.
- We work with you to create a career path that works for you.
- We offer a casual and flexible working environment with opportunities for growth for the right candidate.
- We allocate resources and time for training and professional development.
- Be part of the core team, working closely with the owners and winemaker.
- Learn the Entrepreneurial Operating System (EOS).


We are a friendly and inclusive team passionate about wine, exceptional service, and continually learning and improving. We care enough to have the conversations required to get the best outcomes and have a can-do, positive attitude. As a small winery, we’re not afraid to try new ideas; we move quickly, learn, and adapt.


We offer a highly competitive salary, which depends on your qualifications and experience. Our salary package includes:

- Base salary: $60-$68K salary DOE + tips and incentives
- Tips from customer and club sign-up bonuses (approximately $8K-12K per year based on historical trends)
- Enjoy five paid holidays, and accrue up to 2 weeks of vacation annually
- Paid sick time off: up to 6 days
- Medical insurance (100% covered by Croma Vera)
- Participate in our company-sponsored 401(k) retirement plan with employer match (after 90 days)
- Annual performance and compensation reviews
- $500 annual stipend for industry continuing education
- Receive a 50% discount on wines and additional winery perks
- Enjoy a complimentary glass of wine after your shift

How To Apply

If you are passionate about wine, hospitality, and being part of a dynamic team, we would love to hear from you. Please submit your resume and a cover letter outlining your relevant experience and why Croma Vera Wines would be a great fit for your skills.
Thanks for considering Croma Vera Wines.

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