Senior Sales Representative (Wine Jobs: Sales & Marketing)

Full Time

  BarrelWise Technologies (

  North Coast, California

Role Description

BarrelWise is seeking a Senior Sales Representative to lead the company’s sales activities in the state of California. The successful candidate will identify, approach, and engage qualified wineries, develop relationships with key decision makers, and convert them to long term customers. They will work closely with the BarrelWise executive team to refine the sales process, discover new business opportunities, and drive revenue growth in North America’s largest winemaking market.

Key Outcomes

  1. Generate significant revenue growth by planning and executing sales and supporting activities in the area.
  2. Develop and maintain close relationships with customers to generate new business and referrals.
  3. Forecast and report on sales performance.


  • Leverage existing network of industry contacts to engage winery decision-makers and deliver the BarrelWise value proposition.
  • Conduct calls, meetings, and on-site demonstrations to advance qualified prospects through the buying process and convert them to customers.
  • Negotiate to close sales deals.
  • Work with BarrelWise management to refine and improve the sales process.
  • Develop an intimate understanding of the BarrelWise customers, their problems, priorities, workflow processes, and how the BarrelWise solutions help them achieve their goals.


  • 5+ years of professional sales experience and a proven track record of generating sales in the winemaking industry.
  • Successful candidate will bring an existing network of industry contacts that they will be able to approach with the BarrelWise product offering.
  • Strong technical background in winemaking or a related field. Ability to discuss technical aspects of wine production, including typical winery workflows and wine chemistry. Academic credentials in enology / viticulture and/or prior professional winemaking experience are preferred.
  • High levels of ambition, motivation, and a drive to develop a new, promising market for a fast-growing wine technology company.
  • Ability to travel regularly within the state of California, with a particular focus on Napa county, Sonoma county, and the Central Coast areas, to conduct in-person sales activities.
  • Exceptional communication skills, ability to quickly develop lasting professional relationships and build trust with prospects and clients.

Working at BarrelWise

As a young, nimble, and ambitious company, BarrelWise offers all its staff significantly more flexibility, autonomy, and opportunities for professional growth than established businesses. BarrelWise is at a critical inflection point in our growth, as we rapidly expand into wineries in BC, Washington, Oregon, and California. Candidates hired in these early stages are expected to learn, develop, and grow along with the company. We offer employee stock options to all members of our team, so that our employees contribute to, and benefit from, the continuing success of the company.

About The Company

BarrelWise Technologies Ltd. (BarrelWise) is developing pragmatic technical solutions to enable winemakers around the world to make better wine. The winemaking industry is at a pivotal point where 8,000 years of tradition are merging with cutting-edge technology. This union of art and science creates fertile grounds for innovation in winemaking solutions.

BarrelWise designs IoT systems that improve efficiencies and control in winemaking, while bringing better information to the winemaker, allowing them to make better decisions and reduce costs, all while consistently producing better wine. Our flagship product is the FS1, a cloud-connected rapid free SO2 analyzer for winemaking which is faster, more accurate, and easier to use that traditional lab equipment, and enables unprecedented data-driven wine quality insights right in the winery cellars.


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