Tasting Room Sales Associate (Wine Jobs: Wine Retail & Sommelier)

Full Time

  The Wine Group

  Glen Ellen, California

The Wine Group is one of the top leaders in the wine industry. As a privately held management-owned company with 14 wineries in California, New York, and Australia, we thrive to win with exceptional people who share our values.  We produce many well-known brands including Franzia, Cupcake, Chloe, Flip Flop, Save Me San Francisco, Insurrection, Concannon, Benziger and Imagery.  We are a successful company looking to employ talented individuals on our team who are self-motivated, positive and energetic.  If this sounds like you, we encourage you to apply!

We are seeking part time sales associates to work in both of our fast paced tasting rooms in the town of Glen Ellen.  The ideal candidate has a passion for wine with an out-going, self-motivated and energetic personality.  Strong customer service and sales skills are a must.  With multiple tasting experiences on each property, our sales associates must be versatile in their approach, willing and able to adapt to different levels of experience and consumer knowledge whether they are with large or small groups, wine consumers or the novic                                                                          

The main responsibility of our sale associates is to maximize wine sales and enlist new club members through their ability to:

  • Provide a superior customer experience and service and provide guests with knowledge on the unique qualities of our wines and how they differ from other wines in Sonoma County and beyond.
  • Develop rapport with the customer.
  • Communicate the winery’s story and wine quality.
  • Present themselves in a professional, courteous manner.


  • Possess strong wine knowledge, passion for sustainable winegrowing a plus.
  • Outgoing personality
  • Be able to create a memorable experience for guests who enter the property through a high standard of customer service.
  • Be able to manage POS systems and manage high volume wine and merchandise transactions. Possess a high level of integrity for performing sales transactions.
  • Be a team player, working with other sales associates to reach monthly and daily sales goals.
  • Excellent communication skills, able to effectively communicate with groups of different sizes and levels of wine knowledge.
  • Experience in luxury retail or hospitality, working directly with customers
  • Follow direction and procedures. Ability to multi-task.
  • Be at least 21 years of age.
  • Able to lift and move up to 45 pounds on a regular basis.
  • Able to stand for long periods of time.
  • Willing to work weekends, evenings and holidays.

Both the Benziger Family Winery and the Imagery Estate Winery are located in Glen Ellen.  The Benziger family is committed to sustainable, organic and biodynamic winegrowing.

The Wine Group is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

How To Apply


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