National Sales Manager, Wine, Rippentrop (Wine Jobs: Sales & Marketing)

Full Time

  AE Beverage Consultancy (National Recruiting Firm)

  Open location in the country, California

Responsible for the national sales efforts of a national and expanding company. This is NOT a Start-up. Managing and developing a multi-state team to achieve company budget and targets with focus on the Off-Premise.

Job Responsibilities 
•  Deliver overall sales and financial goals, sales and margin 
•  Develop and execute strategy plan, develop budgets and re-forecasts
•  Develop weekly and monthly financial forecasts, sales and profits vs. goals and objectives reports
•  Manage supplier and distributor relationships
•  Manage the overall senior level business relationships with key distributors and accounts
•  Work directly with operations leadership (SVP and RDOs), and other leadership teams across the organization to ensure goals and objectives are achieved
•  Guide product selection, pricing strategy, promotional plans and advertising plans 
•  Create and deliver key programs, platforms and events with detailed execution plans 
•  Develop and execute brand exclusive strategies across key wine variables to drive sales margin
•  Establish penetration rates and key profitability targets 
•  Direct and drive social, digital and advertising strategy 
•  Serve as key strategic leader on internal cross functional teams and special projects
•  Corporate wide budgeting and financial responsibility
•  Responsible for direct and indirect supervision of team members in one or more departments
•  Building a successful team of upward mobility employees that are professional, trained and motivated 
•  Attend trade events
•  Direct the category managers and wine specialists in the development and execution of category plans 
•  Directly responsible for succession planning, talent upgrades, and mentoring 
•  Implement and support all leadership development tools
•  Business responsibility is across all formats, primarily chain retail
•  Complete and present category reviews
•  Develop key category review schedules, POG space productivity, assortment optimization, and gross margin ROI 

Required Skills: Adult beverage expert, wine and spirits enthusiast, knowledge of current trends, strategic thinking, business driver, team and individual motivator, strong record of building companies and brands, able to build and execute financial and sales plans, communicate with senior management, work within a retail environment. Must have current relationships with national distributors and key chain accounts nationally.

Special required skills: Alcohol merchandising, pricing, category management, chain advertising, chain retail experience, distributor management, solid record of sales results
Education and Training Required: Bachelor’s Degree, Microsoft office, others 
Education and Training Desired: MBA, not mandatory 
Experience Required: 10 years
Location: Open

Compensation Package: Competitive salary, full benefits (dental, vision, life insurance, health incentives), relocation package, 401k, bonuses, and vacation

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Americas Executive Beverage Consultancy ( is a boutique beverage industry focused Executive Recruiting and Consultancy company. Projects include assisting with the AB/Modelo merger, working with international companies towards their goal of entering the US marketplace, celebrities learning about the spirits industry and working with them and their brand sales and marketing efforts, to assisting Start-up companies. We are known for bringing the "best of the best" candidates when recruiting. We specialize in ideation within the wine, spirits, beer and other beverage industries. 

AEBC has direct relationships with over 40,000 beverage industry executives, and connections to another 60,000 worldwide. We focus on improving your business and bringing the "best of the best candidates." Usually present three, it's not uncommon for the company to create a new position and hire more than one of the candidates. Contact us for assistance.

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