Tasting Room Manager (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Plumpjack Winery

  Napa, California

  • In conjunction with the Director of Hospitality, lead and direct the activities of the Tasting Room team to achieve Hospitality/DTC Business priorities: consumer acquisition, membership-conversion, profit generation, and brand positioning
  • Outreach Brand Ambassador for hospitality business, actively meet with influencers from other businesses to drive VIP traffic to the tasting room. 
  • Manage daily business functions, including opening and closing procedures for each business day; ensure that cash accounting is correct and complete at end of business day
  • Respond to customer requests, suggestions, or complaints
  • Responsible for staff hiring, orientation, training, development, supervision and performance evaluation 
  • Ensure that staff operates according to standards for professionalism and customer service and that company policies and procedures are followed by all staff members
  • Grow Tasting Room sales by actively managing performance to goal, including tracking and analysis of variance and projecting forecasts.
  • Establish an atmosphere of teamwork and positive employee relations
  • Ensure that the POS system is maintained accurately and kept updated with inventory and transaction changes
  • Working with the other Tasting Room Managers, implement cross functional staffing module 
Personnel Management:
  • Addresses and appraises performance, identifies development opportunities and acts as a coach/mentor when required.
  • Leads team to meet or exceed sales goals based on annual budget
  • Take an active role with the staff across three wineries to build employee unity, being a positive example for customer experience and to evaluate retail employee customer service
  • Insure cross training of winery hospitality staff with sister winery properties 
  • Responsible for the staffing and development of direct reports
  • Process annual evaluations
  • Develop ongoing incentive programs for sales team
  • Participate in ongoing training 
Other Essential duties
  • Manage outside contractors 
  • Inventory management
  • Back Office administrative duties
  •   o Shipping
  •   o Order Management
  •   o Customer Service Issue Resolution
  •   o Campaign order entry
  • Collaborate with Events Manager on marketing events
  • Creating Annual Tasting Room revenue and expense budgets
  • Managing the Tasting Room P&L


  • Bachelor's Degree desired. 3-5 years Tasting Room Management, including inventory and people-management, required. 


  • Entrepreneurial minded and detail oriented. Highly organized and efficient. Revenue and expense budgeting experience. High quality standards for production and service. Strong verbal communication skills. Working knowledge of AMS back and front office. Proficient with Microsoft Office products. Courteous, friendly and professional manner. Good team player and leader. Customer service & sales focus. Trustworthy and reliable. Must be able to talk in front of large groups. Ability to work weekends and adapt to a flexible schedule.

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