Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Plata Wine Partners

  NAPA, California

Plata Wine Partners (PWP) has an exciting opportunity for a Marketing Manager based in our Napa, CA office.
PWP has been producing fine wines since 2005 and is an industry leader developing control/private/exclusive brands for all sales channels. We own and manage 18,000+ acres of prime coastal vineyards in California.
Job Description:
We’re seeking a highly motivated, high-achieving and passionate Marketing Manager candidate to join the dynamic team at Plata Wine Partners. The Marketing Manager position is a newly created position designed to support our rapidly growing business.

Essential Job Functions:
•  Manage and update company website, brand microsites, brand assets (fact sheets, images, etc.)
•  Point person for all wine club actions and interactions
•  Develop and manage social media platforms for priority brands - Instagram, Facebook, Twitter, Google+, blogs, and YouTube - moderating approved content to initiate new online conversations, monitor online conversations
•  Increase awareness and build thought leadership position of the company
•  Assist sales management in the process of gathering information and submitting of frequent RFP’s
•  Provide creative direction and input on packaging and brand development
•  Work closely with demand planning, production and sales team to forecast and manage marketing activities
•  Manage brand submissions for competitions and trade magazines
•  Develop content for company newsletter/blog
•  Analyze business and provide actionable insights as to what is driving performance. Make recommendations based on analysis
•  Collaborate with retail partner senior marketing teams on brand promotional activity – email, social, in-store, etc.
•  Track, analyze and report on monthly business results - monitor shipments, depletions, velocity and customer mix
•  Represent Plata and Plata’s brands holistically and ensure continuity in messaging across channels
•  Assist VP Sales and Marketing in creation of and monitoring of budget for marketing activities and promotions
•  Perform other marketing duties, responsibilities as necessary.

Background Required:
•  Bachelor's Degree in any major (Marketing and/or Business preferred)
•  3-5 minimum years of relevant work experience in a marketing related position (some wine industry experience preferred)
•  Organizational skills with attention to detail and accuracy
•  Strong PC skills (Excel, PowerPoint, Word)
•  Website upkeep using WordPress
•  Design skills using Adobe Photoshop/Illustrator or equivalent
•  Experience utilizing and managing outside design and PR agencies
•  Experience creating/posting consistent content for multiple social media platforms
•  Ability to manage multiple projects with executional excellence
•  Comfort level in financial analysis and measuring ROI
•  Experience with SEO, Google Analytics, and CRM software
•  Strong communication skills with an emphasis on writing and editing
•  Passion to learn about the wine business

Other Essential Abilities and Skills:
•  Results driven self-starter with sense of urgency
•  Ability to travel to suppliers/facilities/events/meetings locally and around the U.S.
•  Analytical skills
•  Creative problem-solver
•  Must be flexible and versatile, able to pivot in response to evolving priorities
•  Thrives in a dynamic fast paced environment
•  Effective in ambiguous situations and entrepreneurial environments
•  Strong communication skills (written, verbal, presentations)
•  High integrity
•  Not afraid to roll-up your sleeves
•  Must be able to lift 40 lbs.
•  Positive attitude and outlook
•  Sense of humor, likes to have fun

Required: A clean, valid CA Driver’s License and auto insurance maintained

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