Marketing Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Plata Wine Partners
NAPA,
California
Plata Wine Partners (PWP) has an exciting opportunity for a Marketing Manager based in our Napa, CA office.
PWP has been producing fine wines since 2005 and is an industry leader developing control/private/exclusive brands for all sales channels. We own and manage 18,000+ acres of prime coastal vineyards in California.
Job Description:
We’re seeking a highly motivated, high-achieving and passionate Marketing Manager candidate to join the dynamic team at Plata Wine Partners. The Marketing Manager position is a newly created position designed to support our rapidly growing business.
Essential Job Functions:
• Manage and update company website, brand microsites, brand assets (fact sheets, images, etc.)
• Point person for all wine club actions and interactions
• Develop and manage social media platforms for priority brands - Instagram, Facebook, Twitter, Google+, blogs, and YouTube - moderating approved content to initiate new online conversations, monitor online conversations
• Increase awareness and build thought leadership position of the company
• Assist sales management in the process of gathering information and submitting of frequent RFP’s
• Provide creative direction and input on packaging and brand development
• Work closely with demand planning, production and sales team to forecast and manage marketing activities
• Manage brand submissions for competitions and trade magazines
• Develop content for company newsletter/blog
• Analyze business and provide actionable insights as to what is driving performance. Make recommendations based on analysis
• Collaborate with retail partner senior marketing teams on brand promotional activity – email, social, in-store, etc.
• Track, analyze and report on monthly business results - monitor shipments, depletions, velocity and customer mix
• Represent Plata and Plata’s brands holistically and ensure continuity in messaging across channels
• Assist VP Sales and Marketing in creation of and monitoring of budget for marketing activities and promotions
• Perform other marketing duties, responsibilities as necessary.
Background Required:
• Bachelor's Degree in any major (Marketing and/or Business preferred)
• 3-5 minimum years of relevant work experience in a marketing related position (some wine industry experience preferred)
• Organizational skills with attention to detail and accuracy
• Strong PC skills (Excel, PowerPoint, Word)
• Website upkeep using WordPress
• Design skills using Adobe Photoshop/Illustrator or equivalent
• Experience utilizing and managing outside design and PR agencies
• Experience creating/posting consistent content for multiple social media platforms
• Ability to manage multiple projects with executional excellence
• Comfort level in financial analysis and measuring ROI
• Experience with SEO, Google Analytics, and CRM software
• Strong communication skills with an emphasis on writing and editing
• Passion to learn about the wine business
Other Essential Abilities and Skills:
• Results driven self-starter with sense of urgency
• Ability to travel to suppliers/facilities/events/meetings locally and around the U.S.
• Analytical skills
• Creative problem-solver
• Must be flexible and versatile, able to pivot in response to evolving priorities
• Thrives in a dynamic fast paced environment
• Effective in ambiguous situations and entrepreneurial environments
• Strong communication skills (written, verbal, presentations)
• High integrity
• Not afraid to roll-up your sleeves
• Must be able to lift 40 lbs.
• Positive attitude and outlook
• Sense of humor, likes to have fun
Required: A clean, valid CA Driver’s License and auto insurance maintained