Brand Manager- Italian Portfolio (Wine Jobs: Sales & Marketing)

Full Time

  Campari Group

  San Francisco, California

Description

The Brand Manager is assigned one or more brands in the Campari portfolio and is responsible for driving the brand’s strategic activation planning. Working with a variety of key stakeholders, the Brand Manager drives profitable brand equity through understanding of consumer insights, establishing on target creative briefs and effectively managing the activation of approved brand plans.

Mission/Objectives

The Brand Manager will develop programs to grow profit and brand equity by strategically using consumer intelligence, communication planning and brand financial reports.

Key Responsibilities and Activities

Strategy & Market/Consumer Intelligence

  • Development and implementation of the strategic and operational brand marketing plan (short and medium term).

  • Ownership of brand’s P&L in a marketing organization.

  • Generation of consumer insights and intelligence to inform strategy and execution.

  • Analysis of all sales, market, and consumer research data to manage, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales.

Communication Planning

  • Lead integrated communication planning process within global and US market brand parameters, achieving performance objectives.

  • Ensure all materials are consistent with strategy, on time and within budget, legally compliant and developed with input from both Sales and Regional Leadership teams.

Program/Product Development and Execution

  • Develop, manage and execute consumer & trade engagement plan including but not limited to on/off premise programs, special events and sponsorships.

  • Lead development and activation of POS, VAP, Premiums and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI.

  • Participate in a robust New Product Development pipelines, and manage launch of new expressions within portfolio.

  • Participate in and/or selectively lead other assigned projects important for brand or portfolio development.

Brand Financial Reporting

  • Responsible and accountable for brand financials, including budget development and variance reconciliation. Manage budgets keeping A&P spend within established limits and providing timely reports and analysis to the company on Spend, Committed and Uncommitted A&P budget.

  • Develop and present Quarterly Business Reviews.

Experience Required

  • 5+ years’ experience in brand management with a large consumer products brand in the US Market; spirits background experience preferred.

  • Experience in managing advertising, creative, and promotional agencies.

Education / Professional Qualifications

  • Bachelor’s Degree; MBA in Marketing or Business preferred.

     

Skills

Functional

  • A demonstrated capability driving growth through innovation, successfully leading new product launch design and implementation.

  • Excellent knowledge of the full marketing mix:

  • Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs.

  • Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools.

  • Expertise in multi-cultural marketing.

Technical

  • Strong strategic and analytical skills with strong financial/business acumen. Entrepreneurial spirit.

  • Proficient in Word, Excel, and PowerPoint.

  • Experience in using syndicated research (i.e. Nielsen).

Managerial

  • Ability to identify problems and offer solid, fact based recommendations.

  • Strong leadership, conceptual, and creative skills.

  • A demonstrated capability driving growth through innovation, successfully leading new product launch design and implementation.

Other

  • Ability to be self-directed; thrives in a dynamic, fast paced environment.-

ESSENTIAL JOB FUNCTIONS

  • Ability to travel up to 20% of the time.

  • Read and analyze data from a variety of sources and mediums.

  • Develop and execute effective presentations.

  • Communicate regularly by phone, email and in-person meetings with key stakeholders such as field Sales, Agencies, etc.

How To Apply

http://chp.tbe.taleo.net/chp04/ats/careers/requisition.jsp?org=SKYY&cws=1&rid=505

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