Director of Marketing (Wine Jobs: Sales & Marketing)

  Schweiger Vineyards & Winery

  Saint Helena, California

This is a full time salary position (Tuesday – Saturday, or other days by arrangement) split between marketing responsibility and tasting room support: 
a. 32 hours per week, working closely with the management team to drive, develop, and execute direct-to-consumer sales strategies by successfully implementing and coordinating winery’s marketing and brand strategy. 
b. 8 hours on Saturday in tasting room.


Director of Marketing Roles and Responsibilities

- Responsible for the development, implementation, and coordination of all brand marketing, strategy, allocation program communication, and retention strategies.
- Develop strategies for customer retention and off-site direct-to-consumer sales. 
- Develop and manage marketing plans and budgets to create annual event calendar, wine club shipments, release emails, and other promotional events.
- Create content and marketing materials, ensuring that all messaging is consistent with established branding objectives and policies across all communication platforms.
-Assist with company website updates.
- Develop and maintain social media strategy and implementation. 
- Communicate with marketing partners (neighbor wineries, hotels, tour companies, etc.) and explore new marketing proposals.
-Assist in processing spring and fall wine club shipments.
-Manage and attend special events at the winery and off-site events, as required.
-Assist in tasting room when needed.
-Assist winemaker in developing label copy, future packaging design, and tasting notes.
-Other duties as assigned.


Director of Marketing Qualifications

- Two or more years of sales, wine, and marketing experience.
- Excellent oral and written communications skills.
- Ability to multi-task in a fast-paced environment.
- Strong organizational skills, attention to detail, ability to prioritize, and produce desired sales results, meet deadlines, and stay on top of deliverables.
- Ability to effectively communicate marketing information, policies, and procedures.
-Proficient with Word, Excel, Photoshop, Adobe Acrobat, and previous experience with winery POS software. Experience with Vin 65 a plus. 
-Experience with multiple social media platforms.
-Background in wine education and a successful track record of wine sales, brand strategy, and wine marketing. 
-Be a high-energy team player who enjoys being part of a growing and successful family business. 
-Great attitude, outgoing personality, team player, and open to new ideas are mandatory.
-Bachelor's degree preferred.


Salary will be commensurate with experience plus medical, vision, and 401k benefits. Only local candidates with previous winery experience will be considered. 

How To Apply

Please submit resume and cover letter via email to [email protected]. No phone calls or resume deliveries in person.

---