Marketing Manager (Wine Jobs: Sales & Marketing)

  Vina Robles Vineyards & Winery

  Paso Robles, California

GENERAL
•  Work location: 3700 Mill Road, Paso Robles, CA
•  Full-time, exempt position
•  Mon-Fri with weekends and evenings for special events as required
•  The Marketing Manager reports to the President


JOB DESCRIPTION

1. PLANNING & BUDGETING
•  Preparing of brand concepts, annual plans and budgets for all marketing activities in cooperation with President, Director of Sales, General Manager of Amphitheatre and Tasting Room Manager
•  Updating of marketing plans and marketing budgets/forecasting
•  Managing annual marketing calendar including promotions, events and customer communications
•  Creating e-blast and social media concepts 

2. MARKETING
•  Ensuring Vina Robles brand standards are met in all external-facing communications across all entities
•  Coordinating content, design and production of marketing materials for Vina Robles Winery and Amphitheatre including newsletters, menus, brochures, and giveaways
•  Coordinating design of packaging including gift boxes and carriers
•  Analyzing customer database in order to target and segment audiences for marketing pro-grams and develop strategies to engage consumers and increase sales
•  Supporting Director of Sales in designing and implementing aggressive sales and marketing campaigns including effective POS materials for the wholesale market
•  Supervising of all e-blast and social media activity
•  Supervising website, online business listings and event listings
•  Maintaining inventory of POS materials
•  Maintaining accolade database, monitoring press mentions and press clippings
•  Coordinating Amphitheatre show announcements and production of show marketing mate-rials with promoter
•  Preparing monthly marketing report for shareholders and management team
•  Managing Marketing Assistant 

3. CUSTOMER RELATIONS
•  Planning and hosting VIP and media visits
•  Coordinating and reviewing external communications

GENERAL REQUIREMENTS
•  Bachelor’s in Marketing, Communications, Business Administration, or equivalent
•  At least five years of marketing experience
•  Experience in the wine industry a must
•  Existing network of relevant media contacts a plus
•  Excellent computer knowledge, deep familiarity and hands-on experience with Microsoft Office suite and Photoshop; HTML knowledge a plus
•  Superior verbal and written communication skills
•  Excellent organizational and time management skills with meticulous attention to detail
•  Experience in managing external agencies and vendors
•  Ability to maintain workflow under pressure and in a fast-paced environment
•  Ability to prioritize, work expeditiously and proactively, and follow-through on projects
•  Ability to lift 50 lb. boxes as required