SR. MANAGER, DIGITAL MARKETING (Wine Jobs: Sales & Marketing)

  Trinchero Family Estates

  Napa, California

Job Summary:
Work directly with all brand teams and key marketing service functions, this role will be instrumental in initiating, nurturing and maintaining a digital connection with consumers interested in our brands. The focus of these efforts will be tied to building brand loyalty, brand engagement, and driving purchase preference.

In this role, the Senior Manager, Digital Marketing will lead the strategic development and execution of digital marketing initiatives. This person will oversee projects from inception to completion including digital advertising/promotions, search marketing, mobile marketing, social media, and content marketing as well as new and emerging opportunities. As a point-person for digital efforts, this person will collaborate with internal teams and external agencies, working to successfully meet or exceed business objectives. Additional efforts tied to web analytics and digital metrics/measurements in order to adequately gauge performance, optimize initiatives, and establish best practices will also be key requirements of the position.

Essential Functions:
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Manages and implements the required training of all staff and ensures adherence to all policies, procedures and governmental regulations.  
• Manages and implements career planning and personal development of staff. 
• Manages and ensures annual performance reviews are effective and completed on time for staff.  
• Responsible for the selection of top talent and on the job training for new hires and coaching for top performance.
Digital Marketing Strategy
• Leads the Digital Marketing team, ensuring a superior quality of strategic execution and project delivery is provided at all times    
• Manages the design and development of innovative programs that directly align with business objectives.
• Provides ongoing strategic direction to marketing teams in relation to the opportunity and impact of digital marketing efforts.
• Keeps informed of industry activities as well as new digital strategies, resources, opportunities and techniques.
• Acts as a digital marketing subject matter expert for TFE.
• Ensures that all digital marketing programs meet beverage alcohol legal requirements.

Project Management
• Leads the strategic development and execution of digital marketing projects; coordinating and architecting digital initiatives.
• Identifies, evaluates and oversees external agencies, and works across internal departments to effectively manage multiple projects.  
• Sets and achieves objectives/deadlines and leads teams to successfully meet strategic imperatives.
• As necessary will fulfill project requirements to adequately support projects from concept through execution and analysis.

Process Development
• Works to establish organizational/departmental processes and protocols as it pertains to digital marketing execution.
• Direct digital marketing planning in a “test and learn” culture.

Analysis & Best Practices
• Works to adequately measure and optimize campaign performance while also establishing benchmarks and recommending improvements as well as best practices.
• Evaluates and reports on all aspects of digital marketing performance.
• Educates TFE on digital trends.
• Works with internal and external partners to ensure the successful adoption and utilization of corporate social media systems.
• Utilizes analytics software to evaluate digital promotional efforts including website statistics, advertising analysis, social media, etc. and recommends/reports optimization tactics to leadership teams.
• Leverages corporate listening platform to evaluate performance, gauge industry trends and compile recommendations as well as best practices.

Working Conditions:
• Office environment
• Extensive computer work
• May be required to work at any of  TFE's locations
• Frequent deadline pressures
• Numerous projects in progress at any given time
• Comply with company safety regulations

Qualifications:
• Education: Bachelor’s degree required, MBA preferred.
• Years of Experience: 10+ years of digital or interactive marketing experience working in and/or providing digital marketing services to an organization with a collection of brands.  Record of working successfully across multiple functions.
• Advanced understanding of digital advertising and media industry trends/developments as well as social media and uses this knowledge to present business building strategies.
• Proven track record of leveraging research/analysis to drive strategic direction, best practices and process improvements.
• Strong communication and creative skills across multiple mediums, ranging from written words to video and user-interface design evaluation.
• Proven leadership skills and ability to influence others in order to achieve strategic vision.
• Strong working knowledge of and experience with various web/digital technologies, platforms and usability practices to deliver an exceptional online consumer experience.
• Excellent computer/technical skills and familiarity with emerging digital mediums
• This individual must have strong analytical, data interpretation, and critical thinking skills

How To Apply

Use the link below to apply for this post

http://www.jobs.net/jobs/trinchero-family-estates/en-us/job/United-States/Sr-Manager-Digital-Marketing/J3L4TM768G2X8KV8776/

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