Senior Brand Manager (Wine Jobs: Sales & Marketing)

  Delicato Family Vineyards

  Napa, California

Delicato Family Vineyards has an exciting immediate career opportunity for a Senior Brand Manager in our Napa, CA office.

Delicato Family Vineyards is a family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. Among the leading and fastest growing wine companies in America, the Delicato Family Vineyards’ portfolio includes Gnarly Head, Black Stallion Estate Winery, Noble Vines, Belle Ambiance, Diora, Juxtapoz, HandCraft Artisan Collection, La Merika, Brazin, Bota Box, Massimo, Irony, Domino, Sequin, Twisted and Z. Alexander Brown.

Position Purpose:

Under little or no supervision and acting on own initiative, the Senior Brand Manager will manage three of our National brands; Brazin, Irony, and Black Stallion, our Luxury brand from our premiere Napa Valley winery, and will champion these brands in the marketplace by developing and executing strategic and annual brand plans. The Senior Brand Manager will enable Delicato Sales and Trade partners to meet distribution and depletion objectives.  The Senior Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato’s annual and long-term financial goals.

Essential Duties:

• Manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
• Establishes and delivers fully integrated promotions that engage the consumer, distributors and retail partners
• Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
• Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
• Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
• Manages the recommendation of products and pricing utilizing data and insights
• Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
• Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
• Evaluates with Finance partners system wide pricing, price promotion, price/volume/mix analysis, cost of goods and variance to plan analysis
• Instructs and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supply
• Acts as the creative force and the passionate brand ambassador to internal and external constituents
• Manages and channels activities in trade marketing, public relations, creative functions, and event management
• Manages and oversees line extensions and product launches
• Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
• Leads the portfolio/department in peer mentoring to attain higher levels of marketing excellence
• Manage timely and cost-effective strategic brand relationships with outside agency partners
• Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales

Non Essential Duties:

• Develops and executes department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

Minimum Requirements:

Education and Experience:

• B.S. or B.A. required, MBA preferred

Knowledge, Skills, and Abilities:

• 5 – 7 years marketing experience in the U.S. table wine industry and/or classical marketing experience. Wine industry experience required; preference for large luxuary wine brand experience
• Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
• Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
• Considerable knowledge of table wine styles and winemaking principles   
• Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
• Impeccable written, verbal, and large group presentation skills
• Strong Microsoft Office skills
• Familiarity with Nielsen and other data source reporting
• Attention to detail, ability to multi-task and to take initiative
• High energy with an entrepreneurial drive to succeed
• A passion for wine and the industry

Work Standards:

• Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
• Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
• Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
• Follows all Company policies and procedures

Delicato offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

How To Apply

use this link to apply for this postion:

https://chj.tbe.taleo.net/chj04/ats/careers/requisition.jsp?org=DELICATO&cws=1&rid=728

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