Senior Brand Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Napa,
California
Delicato Family Vineyards has an exciting immediate career opportunity for a Senior Brand Manager at our Napa, CA office.
Delicato Family Vineyards is a family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. Among the leading and fastest growing wine companies in America, the Delicato Family Vineyards’ portfolio includes Gnarly Head, Black Stallion Estate Winery, Noble Vines, Belle Ambiance, Juxtapoz, HandCraft Artisan Collection, La Merika, Brazin, Bota Box, Massimo, Irony, Domino, Sequin and Twisted.
Position Summary:
Acting on own initiative, the Senior Brand Manager creates equity for his/her brands in the marketplace by developing and executing brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. Reporting to and working closely with the Brand Director, this position is responsible for managing all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication. In addition, the Senior Brand Manager will also work to mentor and develop Brand Managers and Associate Brand Managers on specific projects and initiatives to actively advance the skill set of the Marketing Department. The Senior Brand Manager works closely with Sales, Strategic Insights, Finance, Operations, Marketing Services and Winemaking to implement plans to meet Delicato Family Vineyards’ annual and long-term financial goals.
Duties/Essential Job Functions:
- Accountable for shipments, depletions and optimizing results by selling channel
- Analyzes product, category, consumer and market dynamics to develop annual brand plans that ensure long-term brand growth
- Participates in the annual strategic planning cycle
- On-going financial and brand analysis, including recommending products, pricing, and channel strategies
- Develops portfolio budgets that effectively and efficiently execute key brand strategies, and manages spend within budget
- Develops and maintains brand standards and annual plans with clear brand positioning and execution guidelines
- Consults with Finance to include system-wide pricing, price promotion, price/volume/mix analysis, and variance to plan analysis
- Provides appropriate marketing inputs to Finance and Operations, ensuring optimal supply
- Monitors supply chain dynamics to ensure optimal vintage transitions and monitors system-wide inventory levels
- Acts as the creative force and the passionate brand ambassador to internal and external constituents
- Directs activities in public relations, creative functions, and event management
- Plans and executes line extensions and product launches
- Builds collaborative relationships with Sales, Finance, Winemaking, Marketing Services and Operations
- Leads cross-functional Portfolio initiatives as assigned
- Mentors development of Brand Managers and Associate Brand Managers to grow the skill set of the Marketing Organization
Equipment and Materials Utilized:
- Laptop, design programs, fax machine, printer, and cell phone
Position Requirements:
Education:
- Bachelor’s Degree in marketing or related field required; MBA preferred
Experience:
- At least 6 years marketing experience in the U.S. table wine industry and/or classical CPG marketing experience
- Wine industry experience strongly preferred
Knowledge:
- Strong analytical, problem-solving, creative, and organizational skills, demonstrated by the ability to make timely and sound decisions
- Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
- Considerable knowledge of table wine styles and winemaking principles
- Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
- Impeccable written, verbal, and large group presentation skills
- Attention to detail, ability to multi-task and to take initiative
- High energy with an entrepreneurial drive to succeed
- A passion for wine and the industry
- Advanced computer skills including Excel, PowerPoint and Word; experience with Diver a plus
Delicato offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.
EOE
How To Apply
Please apply online at
http://ch.tbe.taleo.net/CH10/ats/careers/requisition.jsp?org=DELICATO&cws=1&rid=470
Or online at: www.delicato.com