Are you a Marketing and Social Media expert with strong project management skills?  If so, Trinchero Family Estates has an exciting opportunity for you!  We are seeking a Temporary Digital Marketing Manager to work directly with all brand teams and key marketing service functions.  This role will be instrumental in initiating, nurturing and maintaining a digital connection with consumers interested in our brands. The focus of these efforts will be tied to building brand loyalty, brand engagement, and driving purchase preference.

The temporary Digital Marketing Manager will lead the strategic development and execution of digital marketing initiatives and oversee projects from inception to completion including digital advertising/promotions, search marketing, mobile marketing, social media, and content marketing as well as new and emerging opportunities. As a point-person for digital efforts, this person will collaborate with internal teams and external agencies, working to successfully meet or exceed business objectives. Additional efforts tied to web analytics and digital metrics/measurements in order to adequately gauge performance, optimize initiatives, and establish best practices will also be key requirements of the position.
 
Key Responsibilities:
Digital Marketing Strategy & Leadership

• Acts as the Digital Marketing team lead as part of the larger Communications team, ensuring delivery of strategic programming and execution. 

• Manages conception and execution of digital advertising across appropriate brands, and provides analytics pertaining to those activities.

• Provides ongoing strategic direction to marketing teams in relation to the opportuni-ty and impact of digital marketing efforts.

• Manages of Web Manager and Social Media Specialist to ensure focused, engaged team providing digital content and support to key stakeholders.

• Keeps informed of industry activities as well as new digital strategies, resources, op-portunities and techniques.

• Ensures that all digital marketing programs meet beverage alcohol legal require-ments.
 Project Management

• Leads the strategic development and execution of digital marketing projects; coor-dinating and architecting digital initiatives.

• Identifies, evaluates and oversees external agencies, and works across internal de-partments to effectively manage multiple projects.  

• Sets and achieves objectives/deadlines and leads teams to successfully meet stra-tegic imperatives.

• As necessary will fulfil project requirements to adequately support projects from concept through execution and analysis.

 Analysis & Strategic Counsel

• Works to adequately measure and optimize campaign performance while also es-tablishing benchmarks and recommending improvements as well as best practices.

• Evaluates and reports on all aspects of digital marketing performance.

• Utilizes analytics software to evaluate digital promotional efforts including website statistics, advertising analysis, social media, etc. and recommends/reports optimi-zation tactics to leadership teams.

Working Conditions:

• Office environment
• Extensive computer work
• May be required to work at any of  TFE's locations 
• Frequent deadline pressures
• Numerous projects in progress at any given time
• Comply with company safety regulations

JOB REQUIREMENTS