Associate Public Relations Manager (Wine Jobs: Sales & Marketing)

  Folio Fine Wine Partners

  Napa, California

Stunning Colleagues:

At Folio, employees with a proven track record of success are considered Stunning Colleagues. We seek to have an organization filled with Stunning Colleagues. We’ve found a Folio Stunning Colleague will possess the following characteristics:

Passionate – displays a true interest in their profession and Folio

Driven – completes tasks, achieves goals, doesn’t give up

Leader – behaves with confidence that inspires others to be better

Curious – routinely questions process or methods to find better ways of doing things; always wants to learn

Optimistic – approaches problems or day to day work in a welcoming and positive manner

Accountable – takes ownership of their duties and responsibilities

Collaborative – enjoys and welcomes opportunities to work with others and listens to ideas from colleagues

Flexible – understands and is able to shift direction or priorities on a regular basis

Creative – thinks outside the box to find new or better ways to do things

Listens – takes time to actively listen to and understand the true needs of a customer before beginning work

Strives for Mutual Success – gives credit to others, demonstrates desire for others to succeed as much as or more than self

Position Summary:

Reporting to the VP Communications, this position will help increase the value of all Folio Fine Wine Partners family, partner and agency brands by assisting the VP Communications in executing PR strategies and programs. 

Critical Tasks:

Communications Support: (60%)

•  Oversee and execute press sample shipment programs including: monitor and track all sample submission dates and deadlines; order, pack and ship all samples; track all shipments, log sample submissions results and maintain affiliated spreadsheets /database.

•  Proactive outreach to trade and consumer media.

•  Respond and assist with media requests; prepare reference materials, coordinate tastings, visits and interviews.

•  Coordinate logistics of supplier PR meetings and events incl. logistics planning, venue management etc.

•  Draft, compile and distribute press releases and announcements, under the close direction of the VP Communications, to internal and external stakeholders.

•  General support to internal and external customers, fulfilling requests for images, headshots, bios, pricing, availability, contacts, etc. 

•  Act as media contact point for Company in absence of VP Communications as required.

•  Assist VP Communications with development of annual PR programs for key brands

•  Assist VP Communications with PR presentations to and for the company, suppliers, and agencies

Non-Critical Tasks:

General Administration, PR Support (40%)

•  Compile, log and communicate all press news according to the PR strategy and procedures to internal stakeholders and suppliers on a weekly and ongoing basis.

•  Maintain Vocus media contact database, PR section of Folio’s intranet, and PR files on Foliopolis.

•  Set-up and clean up for tastings/meetings

•  Logistical emergencies, including will call pick-ups at Biagi

•  Manage the wine closet inventory

•  Miscellaneous Administrative support requests by the VP Communications.

•  Travel for press appointments, market support, and other miscellaneous needs

Professional Requirements:

College Degree in PR/journalism, communications or related field. Minimum 2-4 years public relations & or media / journalism experience. Wine, food or hospitality experience a plus.

Excellent written and verbal communication skills; exceptional organizational skills and ability to manage multiple tasks within tight time frames. Strong Word, Excel, PowerPoint and research skills. Exceptional people skills, self-motivated with excellent attention to detail, ability to problem-solve, and work unsupervised to meet deadlines. 

Basic understanding of media function and dynamic environment. Motivation to learn elements of wine including, but not limited to, wine tasting, wine regions and key media players. Sound knowledge of Marketing fundamentals and familiarity with Vocus or Cision database a plus.

Ability to sit at a computer 6+ hours a day, stand for periods of up to 3 hours in a day, lift and carry 40 lbs.

EOE

No Phone Calls. No Recruiters.

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