Trade Marketing Manager – Off-Premise Regional Accounts (Wine Jobs: Sales & Marketing)

  The Wine Group (http://thewinegroup.com)

  Livermore, California

The Wine Group (TWG) is seeking a full-time Trade Marketing Manager, reporting to the Director of Trade Marketing.  This Trade Marketing Manager is responsible for a portfolio of off-premise regional accounts, working closely with brand marketing and trade development to plan, develop, execute and measure in-store marketing efforts for TWG’s portfolio of best-selling, nationally distributed wine brands.  This is a full-time position with the Marketing team based in Livermore, CA.

 

 

ESSENTIAL FUNCTIONS

 

This person will thrive in a culture that is creative, brand-savvy, entrepreneurial, fast-paced, solutions focused, team oriented, zealously cost conscious, and fun. S/he will have a strong grounding in CPG Marketing best practices, and successful results track record building alcoholic beverage and/or CPG brands.

 

The ideal profile:

This is a specialized role within The Wine Group marketing.  The ideal candidate will have a unique combination of (a) seasoned experience as a sales professional with significant Tier 1 CPG or alcohol-beverage trade marketing experience, (b) best-in-class skill, competence and confidence as a consumer marketer, and (c) ability to define opportunities and roll-up their sleeves to accomplish goals without a large marketing team or agency budget. More specifically, the ideal profile is as follows:

Ø  Non-traditional Marketer: Skilled marketer with preferred experience from consumer packaged goods companies, yet comfortable operating in a non-traditional, fast paced environment. Someone who is not afraid to turn a problem upside down to develop unique solutions.

Ø  Demand Creator: An exceptionally talented “front-end merchant” (i.e., marketer who understands consumer in-store touch points, including price promotion, shelf strategies, impulse creation and loyalty incentives to drive profitable sales or all points in the distribution  channel).

Ø  Creative Trade Channel Leader:  (a) Intuitively “gets” brand(s) strategies, (b) deeply understands focus Tier 1 customers (regional food/mass/drug), and (c) has the ability to marry individual brand strategies with retailer objectives, directing creative in line with brand positioning and developing engaging, cost-efficient retail programs.  Effectively works side-by-side with brand marketing, sales, and distributor leads to develop plans and programs that meet/exceed profit, volume and ACV plans, while delighting consumers and retail buying teams.

Ø  Entrepreneurial Track Record, Competitive Drive:  Proven success delivering AOP goals in an entrepreneurial venture, including an appreciation for an environment of resource limitations, cost control, fluid learning, prudent risk taking and limitless creativity.

 

Core competencies include the following:

 

Leadership and Drive: Collaborative team leader with high motivation and strong desire to achieve in a demanding environment. Sets dramatic goals and aggressive schedules for improvement. Conveys a sense of urgency, and drives issues to closure. A team    builder who inspires, coaches, develops and leads from the trenches and by example. Holds oneself and others accountable for achieving high levels of performance and responsiveness. Attracts, retains and develops strong talent.

 

Intellectual Curiosity: Connects "the dots" quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer and shopper trends and design. Enjoys challenging conventional wisdom.

 

Communication Skills: Translates data into focused insights. Highly articulate. Excellent verbal and written communication skills; operates equally effectively in formal and informal  settings and internally and externally. Well-honed influencing skills; courage to confidently express an independent point of view.

 

Cultural Astuteness and Flexibility: Is pragmatic, adaptable and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles.

 

Energy: Has a very high capacity for work. Shows passion, intensity and excitement. Is outcome/results focused and drives issues to closure. Resourceful and innovative (scrappy); always pushing to find new and better ways of working.

 

This job description reflects management's assignment of essential functions; it does not restrict the tasks management needs to be accomplished.

 

 

PHYSICAL DEMANDS

·        Primary work activities are within an office environment

·        Position requires relocation to San Francisco Bay Area

·        Position requires customer travel – approximately 50-90 nights per year

·        Must be able to lift 40LBS.

 

 

QUALIFICATIONS

 

·        Distributor and/or retailer selling leadership for a minimum of 5 years.

·        Preferred but not required: Brand management and/or Trade Development experience from an "academy" CPG company with food/beverage experience.

·        MBA and wine/spirits category experience, a plus.

 

 

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