Field Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Brown-Forman

  Denver, California

Reports to: Field Integration Marketing Manager, Jack Daniels and Division Portfolio Manager

Position Summary:

To accelerate value share growth where significant geographic, consumer, and or portfolio opportunities exist

Responsibilities:

Local Consumer Marketing

Leads the development, localization, implementation and evaluation of local brand consumer activation programs and plans to maximize growth, profitability and brand equity, consistent with national brand strategy

● Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights. Develop the Division consumer strategy and marketing plan for JD FOB.

● Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan

● Work with Brand teams to create local 360 programs and support activities and materials consistent with brand strategy and equity guidelines.

● Develop the local media strategy, work with Brand and agencies to identify and implement relevant, local media plans.

● Work with and lead deliverables from multiple creative, experiential and promotional partners. Evaluate programs and initiatives, making recommendations for discontinuation or improvement

● Partners with sales team to educate, plan, execute and evaluate agency (Hive, Greenhouse) execution of assigned brand initiatives

● Lead consumer marketing agency team members, i.e. Greenhouse Brand Champions and midnight Managers in partnership with agency management.

● Manage local consumer marketing funds (sponsorships, local media, consumer focused activities, brand events) and provide input into local resource allocation decisions.

● Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams

● Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training.

Must have Requirements:

Education/Experience: Bachelor’s Degree with Marketing major preferred, plus 3-5 years sales and marketing experience or 7+ years field marketing experience within the beverage or CPG industry.

● Excellent interpersonal skills, oral and written communication skills.

● PC proficient in Word, Excel and PowerPoint.

● Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.

● Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.

● Willingness to travel approximately 35-50%, and ability to work nights and weekends as required.

● Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams.

● Sound financial skills: Experience in building and managing a budget. #AP 1

How To Apply

https://brown-forman.jobs/denver-ca/field-marketing-manager-jd-denver-irvine-or-nevada/6B94293E4B94402092A619022E4DC251/job/

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