Field Marketing Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Brown-Forman
Denver,
California
Reports to: Field Integration Marketing Manager, Jack Daniels and Division Portfolio Manager
Position Summary:
To accelerate value share growth where significant geographic, consumer, and or portfolio opportunities exist
Responsibilities:
Local Consumer Marketing
Leads the development, localization, implementation and evaluation of local brand consumer activation programs and plans to maximize growth, profitability and brand equity, consistent with national brand strategy
● Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights. Develop the Division consumer strategy and marketing plan for JD FOB.
● Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
● Work with Brand teams to create local 360 programs and support activities and materials consistent with brand strategy and equity guidelines.
● Develop the local media strategy, work with Brand and agencies to identify and implement relevant, local media plans.
● Work with and lead deliverables from multiple creative, experiential and promotional partners. Evaluate programs and initiatives, making recommendations for discontinuation or improvement
● Partners with sales team to educate, plan, execute and evaluate agency (Hive, Greenhouse) execution of assigned brand initiatives
● Lead consumer marketing agency team members, i.e. Greenhouse Brand Champions and midnight Managers in partnership with agency management.
● Manage local consumer marketing funds (sponsorships, local media, consumer focused activities, brand events) and provide input into local resource allocation decisions.
● Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams
● Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training.
Must have Requirements:
Education/Experience: Bachelor’s Degree with Marketing major preferred, plus 3-5 years sales and marketing experience or 7+ years field marketing experience within the beverage or CPG industry.
● Excellent interpersonal skills, oral and written communication skills.
● PC proficient in Word, Excel and PowerPoint.
● Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.
● Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.
● Willingness to travel approximately 35-50%, and ability to work nights and weekends as required.
● Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams.
● Sound financial skills: Experience in building and managing a budget. #AP 1
How To Apply
https://brown-forman.jobs/denver-ca/field-marketing-manager-jd-denver-irvine-or-nevada/6B94293E4B94402092A619022E4DC251/job/