General summary:
The Wine Specialist acts as the in-store wine expert, able to readily assist wine customers to determine needs and make recommendations. The Wine Specialist develops a strong customer base, and builds relationships to maximize repeat visits; as well as fosters a collaborative work environment, ensuring a positive internal and external customer experience. In addition, the right person provides sales leadership and product knowledge inspiration to the team.
Major Duties and Responsibilities:
• Demonstrates exceptional service and selling skills
• Demonstrates capacity for customer engagement and salesmanship including: approachability, perceptiveness, tact, resilience, ability to remain upbeat and take initiative
• Highly visible on the sales floor to customers and associates, especially during peak transaction time
• Provides sales leadership by seeking out and helping to communicate daily and weekly sales goals
• Readily teaches and inspires store staff with wine knowledge
• Identifies wine education opportunities for customers and staff and coordinates with Store Manager
• In charge of weekly wine tasting events. (Set up, clean up, incl. glassware and setting up following weeks tasting),supervising the tasting personnel.
• Identifies, plans, and executes community events (weddings, parties, etc.) with management partnership
• Makes regular contact with businesses, charities, community groups and looks for cost effective opportunities for BevMo! to participate in events and market store to the local community
• Utilizes e-mail and telephone to develop strong customer base; maintains a best customer file
• Primary point of contact for all customers needing assistance planning events (small and large)
• Competent with classic food and wine pairing strategies; well versed in portion planning
• Familiar with delivery procedures and ABC regulations on large purchases
• Regularly communicates with Store Manager and Assistant to keep informed on all sales, promotions, and campaigns
• Regularly attends Merchandise Calendar tastings, with primary responsibility to share knowledge and learning from these events with all staff members
• Maintains open and flexible availability, including peak traffic hours
• Specifically able to work; evenings, weekends and periods leading up to major retail holidays
• Ensures company standards are met for store and associate appearance at all times
• Assists in the maintenance of the store to ensure cleanliness and organization at all times
• Communicates all wine out of stock issues and opportunities to Store Manager in a timely manner. Scan verifying department OOS weekly.
• Assists in the execution of the Merchandise Calendar, campaigns, and sales promotions as necessary
• Responsible to have a complete understanding and maintenance of the Wine Dept. presentation expectations
• Knowledgeable on all wine pricing, signage, vintage updates, and display and can communicate to customers
• Works closely with wine vendors and assists in stocking and presenting wine merchandise
• Enforces all company policies and procedures, including health, safety, and security
• Perform all other associate duties as assigned by manager