E-Commerce Director (Wine Jobs: Management & Administration)

Full Time

  NapaStyle, Inc.

  Benicia, California

The eCommerce Director is responsible for the growth and development of our Email, Social and SEO efforts. This is a unique position that combines analytical talent, channel marketing and entrepreneurial creativity. The candidate needs to have a driven and our website represents the fastest growing channels of our business and is our primary area of focus for the company.

Position Responsibilities

• Leveraging our Email Service Provider to develop transactional, promotional, and informational content strategies that drive users to our site, utilizing email best practices. 

• Develop and implement an e-mail segment strategy that optimizes open, click-thru and conversion rates;

• Analyze key performance google analytics metrics to help identify issues around drop off, engagement and funnel retention.

• Troubleshoot e-Commerce functionality and Quality Assurance Testing on website enhancements

• Coordinate with creative team to design fan pages, landing pages, and other marketing materials for traffic and ad campaigns.

• Develop and oversee execution of SEO strategy; including keyword strategies, content development, and link building.

• Research and analyze competitor link structures and keywords.

• Analysis of channel performance and trends; communicating findings, setting benchmarks.

• Oversee outside party management of SEM and Adwords –analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement.

• Track, report, and analyze e-commerce performance on a weekly basis.

• Develop and document detailed website and e-commerce recommendations.

• Stay current on technology changes and bring fresh ideas to the table

• Manage a small team who execute the marketing efforts and operate the ecommerce store

Skills:

• Bachelor's Degree in business, marketing, statistics, or similar equivalent work experience.

• 2-3 years’ experience managing a transaction ecommerce website.

• Expert knowledge of Google Analytics and website performance metrics

• Experience with root cause analysis

• Comfortable researching, taking initiative and ownership. 

• Comfortable working with data, performing analysis and interpreting results.

• Proficient working with Excel/pivot tables, some understanding of query languages like MySQL preferred.

• Written and oral communication skills that allow a clear and concise presentation of conclusions and recommendations to a variety of audiences.

How To Apply

All interested parties please email resume and cover letter specifying salary requirement to: [email protected]

NapaStyle is an equal opportunity employer.

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