E-Commerce Director
(Wine Jobs:
Management & Administration)
Full Time
NapaStyle, Inc.
Benicia,
California
The eCommerce Director is responsible for the growth and development of our Email, Social and SEO efforts. This is a unique position that combines analytical talent, channel marketing and entrepreneurial creativity. The candidate needs to have a driven and our website represents the fastest growing channels of our business and is our primary area of focus for the company.
Position Responsibilities
• Leveraging our Email Service Provider to develop transactional, promotional, and informational content strategies that drive users to our site, utilizing email best practices.
• Develop and implement an e-mail segment strategy that optimizes open, click-thru and conversion rates;
• Analyze key performance google analytics metrics to help identify issues around drop off, engagement and funnel retention.
• Troubleshoot e-Commerce functionality and Quality Assurance Testing on website enhancements
• Coordinate with creative team to design fan pages, landing pages, and other marketing materials for traffic and ad campaigns.
• Develop and oversee execution of SEO strategy; including keyword strategies, content development, and link building.
• Research and analyze competitor link structures and keywords.
• Analysis of channel performance and trends; communicating findings, setting benchmarks.
• Oversee outside party management of SEM and Adwords –analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement.
• Track, report, and analyze e-commerce performance on a weekly basis.
• Develop and document detailed website and e-commerce recommendations.
• Stay current on technology changes and bring fresh ideas to the table
• Manage a small team who execute the marketing efforts and operate the ecommerce store
Skills:
• Bachelor's Degree in business, marketing, statistics, or similar equivalent work experience.
• 2-3 years’ experience managing a transaction ecommerce website.
• Expert knowledge of Google Analytics and website performance metrics
• Experience with root cause analysis
• Comfortable researching, taking initiative and ownership.
• Comfortable working with data, performing analysis and interpreting results.
• Proficient working with Excel/pivot tables, some understanding of query languages like MySQL preferred.
• Written and oral communication skills that allow a clear and concise presentation of conclusions and recommendations to a variety of audiences.
How To Apply
All interested parties please email resume and cover letter specifying salary requirement to:
[email protected]NapaStyle is an equal opportunity employer.